Interview With Adam Hamadache

Helping Hotels Grow in The Era of AI-driven Discovery

#ThisIsFormula #HospitalityGrowth #AdamHamadache

Hi, and welcome to the show!

On today's show I have the pleasure of welcoming founder and CEO of Formula, Adam Hamadache to talk about Scaling with Clarity and AI Searches - which are the new rules of visibility. During the call we’ll explore what it takes to scale beyond founder dependency, and why 'being recommended' by AI is the new competitive edge.

If you want to understand where business growth and digital strategy are heading, you need to be listening to Adam. As Founder and CEO of digital growth agency Formula and marketing software platform ScorePlan, Adam brings over 15 years of experience scaling hotel and hospitality brands across the UK, Asia, and North America — moving fluently between boardroom strategy and operational delivery.

Central to Adam's philosophy is 'scaling with clarity' — moving founders from intuition-led momentum to a structured, repeatable model built on systems, accountability, and teams that don't need them to function. It's a message he delivered to main-stage audiences at HITEC USA, the Independent Hotel Show London, and Xenia in Greece.

But it's in AI and digital search where Adam's thinking is most urgently needed. With 60% of searches now resulting in zero clicks, more customers will encounter an AI-generated summary of your business than will ever visit your website. That summary — what Adam calls the 'AI Shadow' — isn't what you say about yourself. It's what the entire internet tells AI about you. His C.A.R.B.S. framework (Clear positioning, Authority signals, Reviews, Brand consistency, Stronger machine readability) is his practical answer to winning in this new landscape.

Whether you lead a hotel, a multi-site brand, or a business in an entirely different sector, Adam's frameworks translate directly. This interview is not one to miss.

To learn more about the topics discussed, or to contact Adam directly, click the link below.