My Future Business Interview with Asmund Ryningen

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Hi, and welcome to the show!

Today, I have a treat in store for those looking to learn how to create amazing copy.

So, what is ‘copy’? Well, it’s about putting pen to paper in such a way that it motivates the reader to take action, what ever that action is that you want them to take.

With that in mind, it is my absolute pleasure to introduce ASMUND RYNINGEN to the show.

Now, as a marketer and copywriter, Asmund loves teaching and educating people about how to make copy writing about the customer, not about the company. And during the call, amongst many other things we talk about, Asmund provides some insight into the history of where the reference to ‘copy’ came from, which I found fascinating.

As a copy writer, Asmund’s focus is on helping you identify the problem[s] your market is experiencing, and crafting words on paper that tell a story, provide a solution, and ultimately, motivate the reader to take action through the skillful use of persuasive words.

One thing to note is that although almost anyone can put pen to paper, there are some rules that need to be followed, including the 40-40-20 rule, which Asmund and I discuss during the call.

There are so many things to consider as a professional copy writer, that many people bypass the steep learning curve, by instead going straight to Asmund for their copy.

I had a fun time on the call with Asmund, and not only did I learn something new about copy writing, I know you will take away some great insights.

For more information about copy writing, or to contact Asmund directly, click the following link...

Asmund, thanks again for being my guest on The My Future Business Show!

Rick Nuske

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