EMS - Day 5...How To Segment Your Email List...
Segmentation is the time for you to get your lead to raise their hand and identify that they have an interest in what you have to offer by taking an action such as clicking a tracked link to one of your offer.
Another pro-tip I have for you is that you need to be tracking absolutely everything in your business – if you don’t, how are you going to know what’s working?
So here’s how segmentation works. You have someone who shows interest in what you have to offer. Let’s say dog grooming products. This person is then ‘tagged’ as being interested in dog grooming products inside your system. This person has just been added to a segmented part of your list and will receive offers related only to dog grooming.
Here’s an example of an offer that you might use as part of your segmentation process…
“Hi again, and welcome back…I was asked to get this to you without delay! Here’s the link. This video contains everything you will ever need to know about dog grooming and it’s world famous. I have special permission to promote this product, so let me know what you think and I will let them know that you’re interested. Rick”
You can see what happened there, I have invited this person to a specific offer on dog grooming products to gauge interest. Now from here, if the prospect clicks on the link, my system will automatically send them another email that is the start of the segmented email sequence.
Here’s an example of what it might look like…
“Awesome! Thanks for checking out our dog grooming products. I wanted to let you know that there’s more of that available to you. Click here to check out this exclusive offer now. Rick.”
One thing to note is that there should be more than one email in this sequence. At least until a purchase is made. Then at that point, the prospect is tagged again and sent another offer and another offer and so on.
Look out for tomorrow’s video because I’m going to show you a very powerful part of email marketing that most inexperienced email marketers overlook.
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