Hi, and welcome to The My Future Business Show!
Today, I had the opportunity to chat with JOHN WESSINGER at LATERALUS SOLUTIONS, thanks, John!
Lateralus is a marketing and sales strategy firm focused on working with you to deliver improved marketing results.
Not only is John the founder of Lateralus Solutions, he is also the author of a book he called “RIDE THE WAVE”, in which he shares the story of risk through surfing.
The whole premise of the book is about embracing change and creating a positive relationship with risk. There’s something in this book for everyone.
Ride the Wave won the Bronze Medal in the Sales Category for the 2018 Axiom Business Book Awards and is the winner of the Sales & Marketing Category for the Book Excellence Awards. It has also received a 5-Star Review from Reader’s Favourite.
To get your hands on John’s book, visit: https://www.lateralussolutions.com/book/
Given the topic, and the interest I have in the field of risk, and risk management, I’m confident that John and I could have spent hours on the topic.
For more information about the book, and to contact John directly, click the button below.
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