Today, I have a treat in store for those looking to learn more about the history of Coca Cola.
With that in mind, it is my absolute pleasure to introduce author of the ‘The Coca Cola Trail’ Larry Jorgensen to the show.
Now, as many of you already know, the Coca Cola story is fascinating. However, there are many elements to the story that are not well-known, and this is where Larry’s amazing knowledge of the brand, and its journey to where it is today, reveals some fascinating truths behind the brand.
"The Coca-Cola Trail", People and Places in the History of Coca-Cola is both a travel adventure guide and a history lesson where the reader learns about sites to visit, and the history of each location.
This wonderful book is the result of over two years of research and interviews, and contains thirty content-rich chapters that contain more than 200 pages and historic photos. Get yourself a copy!
I had a wonderful time on the call with Larry, and I know you will take away some great insights.
For more information about The Coca Cola Trail, or to contact Larry directly, click the following link...
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Larry, thanks again for being my guest on The My Future Business Show!
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