My Future Business Show Interview With MARK COLGAN
#Podcasting #SpeakOnPodcasts #MarkColgan
Hi, and welcome to the show!
On today’s My Future Business Show I have the pleasure of spending time with start-up entrepreneur and co-founder at Speak on Podcasts Mark Colgan talking about growing your business with podcasting.
Mark and his team started the Speak on Podcasts agency to help entrepreneurs, coaches and authors share their message, grow their audience, and attract inbound leads through podcast guesting.
On this content-rich call, Mark shares insights into podcast marketing strategies and reveals how they are better than reactive marketing. He also explains how in a world where people don't like to be sold, and consumers have more information than ever, that some forms of marketing including paid ads and SEO just aren't as effective as others strategies including podcasting.
Today, many marketers are slaves to their KPI's (MQL's, website visits etc.) but they often neglect the non-attributable channels like word or mouth, organic content and the power of podcast interviews.
In reality, when people buy from those they know, like and trust, many of these KPI's can and should be ignored, and replaced by valuable podcast content that places you in front of your ideal audience, and keeps you there.
If you want to know how to lead with value and have Mark’s podcasting 'secret sauce' on-tap to consistently achieve measurable results, then make sure to listen in to this call.
To learn more about podcast marketing strategies or to contact Mark directly, click the link below.