Interview With Mike Larusso

Tactical Prospecting: Insights from the Sales Professional Survival Guide

#Author #TheMichaelsonGroup #MikeLarusso

Hi, and welcome to the show!

On today’s show I have the pleasure of welcoming author and sales innovator Mr. Mike Larusso to talk about his book The Sales Professional’s Survival Guide, the blueprint for tactical prospecting. We’ll take a deep dive into the art of tactical prospecting, the alliance prospecting process and the importance of analytics in blowing up common prospecting myths.

Mike is a revolutionary author and sales veteran who has an unparalleled vision and expertise. Mike is rewriting the rules of sales, business development, data analysis and project management. He teaches professionals how to gain the most sought-after reward in sales-selling business, how to employ effective prospecting methods tactically and analytically, and he has an extremely high success rate.

The Sales Professional’s Survival Guide is a textbook that provides an in-depth tutorial on Tactical Prospecting and the Alliance Prospecting Process. But more, it uses true-to-life experiences and supporting analytics to blow up the common prospecting myths and stands on the side of the sales professionals by providing much-needed alternative methods to hunt for new business.

To learn more about the topics discussed, or to contact Mike directly, click the link below.