The My Future Business Show
Share My Future Business

Rocky Romanella

Today I had the pleasure of talking with Rocky Romanella – otherwise known as ‘JOE SCAFONE’ – but more on the story behind that during the call.

Rocky and I spoke at length about Rocky’s back story and about his book “Tighten the Lug Nuts, the principals of Balanced Leadership”

Rocky is a wealth of knowledge and has a passion for helping others become better leaders – and this really shines through during the call.

Some of the key takeaways during the call are that hard work still matters, not to neglect the process, and importantly, become a true leader by taking stock of who you are first, and then acting with real authenticity and compassion.

Below are some links that you can follow to learn more about Rocky and his take on leadership in the 21st century – which is a must read for those looking to improve their leadership skills.

More About Rocky…

Currently, Founder, President and CEO of 3Sixty Management Services, LLC. And author of the book Tighten the Lug Nuts. 3Sixty Management Services is a complete management services company with seasoned professionals focused on, Thought Leadership, Leadership Development and Process Improvement.

Prior, Rocky served as CEO and Director of UniTek Global Services based in Blue Bell, Pennsylvania. UniTek Global Services is a provider of engineering, construction management and installation services to companies specializing in the telecommunications field. In this role, Rocky was responsible for leading restructuring and sales efforts along with rapidly building the enterprise brand and developing a culture needed to integrate past acquisitions, while creating a unified company with one vision and brand.     

 Rocky, also spent 36 years at UPS, a global corporation with one of the most recognized and admired brands in the world.  UPS is the world’s largest package delivery company and a leading global provider of specialized transportation and logistics services, managing the flow of goods, funds and information in more than 200 countries and territories worldwide.

During this 36-year career at UPS, Rocky served as President and General Manager, of UPS Supply Chain Solutions. Here, his responsibilities included the integration of over 20 acquisitions that became UPS Supply Chain Solutions, a global entity.

Responsibilities included the execution of revenue growth and business goals with complete P&L responsibilities in North and South America. This business unit provided global transportation, freight, logistics and distribution, and international trade services. As it’s leader he had to develop a distribution strategy among the many verticals served and build an organic growth strategy.  The hallmark was the development and implementation of a health care distribution strategy that today is the growth engine for UPS Supply Chain Solutions.

Rocky also served as President of Retail Operations which included MBE & The Rebranding to the UPS Store Network. Mail Boxes Etc., Inc. (MBE), a wholly owned subsidiary of United Parcel Service (“UPS”) of America, Inc., is the world’s largest franchisor of retail shipping, postal, printing and business service centers. The UPS Store® and Mail Boxes Etc. ® together comprise nearly 5500 independently owned locations in the U.S., Puerto Rico, and Canada.

This opportunity gave Rocky the insight and knowledge of franchising and franchising networks along with internet sales to compliment same store sales and new store sales.

Finally, during his traditional UPS career he held an array of positions including: Vice President and Chief Operating Officer of the South California District, the Iowa and Update NY districts. He was President of the East Central Region and the Southeast Region where he had responsibility for all facets of the business in the 10 districts, throughout the nine states, along the eastern seaboard and District of Columbia that encompassed 72,000 employees.

Rocky has a Bachelor’s Degree in Executive Management from St. John’s University in New York. He is a two-time winner of the UPS Chairmen’s Award for Excellence and from Columbia University’s Graduate School of Business a Certificate in Competitive Marketing and Strategy and from Michigan State University a certificate in Transportation and Logistics Studies.

How To Find Rocky…

3Sixty Management Services –




Rocky, thank you from the land down under – I had a fun time exploring topics that make a real difference to start up entrepreneurs and business owners.

For you, our audience – if you enjoyed the call, please feel free to click the big red button below to subscribe to our YouTube channel…Thanks!