Tom Poland

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Today on The My Future Business Show, I spend some quality time with TOM POLAND at LEADSOLOGY.GURU.

As a brief overview, during the call Tom and I discuss the importance of being able to identify your ideal client and understanding how marketing psychology impacts your ability to get your target customers to take the actions you want them to take.

Tom shares some keys to successful marketing which include:

• Making sure that your offer is benefit rich
• Making sure that you offer contains specifics
• Making sure that your offer is differentiated

Another huge takeaway from the call, is making sure you first work out if you even have something that can help someone, rather than going right into your sales pitch. 

Forcing a sale onto someone without knowing if its right for them, is something Tom avoids.

Instead, he will first invite you to have a conversation about your business, and then work out if he can help with a solution that fits in with the needs of your business.  

About Tom Poland…

Tom is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million.

These days Tom’s thing is “Leadsology: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website

Tom’s work has been published in 27 countries and he’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.

For more information about LEADSOLOGY, or to contact Tom, click on the following links…

Thanks again Tom, for being my guest on The My Future Business Show!

Rick Nuske

My Future Business

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