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What is Copy Writing?

Hi again,

Today I have a real treat for you.

I was able to grab an hour with Mike Searles of is copy writing?

Mike is a professional copywriter who I was fortunate to meet through our professional circles some time back.

In this 45 minute pod cast, Mike not only reveals the often misunderstood elements to successful copy writing, he lifts the lid on 3 secret triggers that most copy writers don’t know about or use effectively.

What Mike shares with you today is gold, so be sure to think about how you can use it in your business.

He addresses the fundamentals of copy writing and how you can learn to become a powerful copy writer yourself.

Mike and I talk about written sales letters and the increasingly popular media we know as video sales letters.

I’m very excited to bring this interview to you and I know you’ll take away a truck load of useful information that you can use right now.

Below you will find links to a number of books discussed during the call.

As per normal, please listen to the pod cast and when you have finished, leave your comments in the comments box below.

Recommended books to read:

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