I’ve seen many marketers make the mistake of placing too much focus on creating new products to promote to their existing customers. And with that in mind, today I’m going to share some insider knowledge that will help you to make more sales.
The first involves looking at your current sales process and finding places that you could offer related products and or services to sell to your customers [immediately after they buy from you].
By doing this you will have the ability to rapidly increase sales and revenue without having to do anything too dramatic like adding new support staff, generating more leads and importantly, spending more money to acquire new customers.
And the best way that I’ve found to increase the dollar value of each sales transaction is by offering an immediate up-sell product to my customer straight after they’ve made their initial purchase.
What Is An Up-Sell?
Take a look at an example using McDonald’s, the fast-food franchise. This is a classic that I think most people know and relate to. When you last visited your local McDonald’s to buy a burger, do you remember them asking: “would you like fries with that?” That’s an up-sell. What McDonald’s are doing is prompting you to spend more by buying more. And here’s the thing, they sell you what you don’t need, or want, just by asking.
So next time you visit somewhere like McDonald’s, Burger King [Hungry Jacks for Aussies] or one of the many other franchises, keep your ears open to the immediate offer of something else with your order. Once you hear it once, you’ll always hear it. Adding this simple step in your own sales process can have a dramatic impact on your sales.
It’s estimated that 1 in every 5 people will take an immediate offer of an up-sell when making a purchase. And this doesn’t apply just to fast-food outlets. If you’re savvy, you’ll introduce up-sells into your own sales process without delay.
To be effective, your up-sell process must be coupled with appropriate questions to secure the up-sell. It must also be tied to a comprehensive email sequence to keep you talking with your customer. Gold nugget: If you’re not following up with your customers and keeping the conversation alive, you’re leaving money on the table.
One example of an effective up-sell process might be to send out a low price CD, DVD or book explaining the benefits of your product or service. Inside the same package you also offer an immediate up-sell to your actual core product or service at a reduced price if they act now. You’ve just done your first up-sell!
Maybe you have already, but if not…ask yourself: what else can I offer my customer straight after they have purchased from me?
Importantly, your up-sell product does not have to be your own product. It may be a hot ticket affiliate offer that aligns with your own products and services. As an example, CLICK HERE to see a top tier affiliate program making people thousands of dollars every week. And this means that you don’t have to create another product to make more money per customer.
As always, I love hearing your thoughts and ideas on what’s happening in your business.
Leave me your comment below and be sure to share this post by clicking the social share buttons above.
Talk again soon.
PS. If you’re looking for an up-sell product of your own to use in your business, Click Here Now.